Enabling the Mission
THE MISSION COMES FIRST
WTEC delivers value by providing specialised expertise in the strategic and operational capability needs of Defence across Australia and Indo-Pacific, enabling Industry to align products and services with Defence requirements—driving industry growth and providing Defence with the best of class capability it needs.​
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Strategic Insight and Growth Expertise
By leveraging our in-depth understanding of the Defence strategic environment and capability requirements, WTEC helps shape and accelerate your growth. Our industry expertise and actionable insights enable us to deliver measurable and sustainable outcomes for your business.
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Secure and Trusted Representation
WTEC is committed to acting as a seamless extension of your organization. Our team of highly skilled, security-cleared professionals ensures the highest standards of service while maintaining your integrity and reputation. We take the time to deeply understand your business, enabling us to represent you effectively in all engagements.
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WTEC supports clients in understanding and navigating the Australian Defence market by providing insights that are directly aligned to capability requirements. Our market segmentation services help you target the right customers, identify viable opportunities, and position your business effectively within a complex and evolving industry landscape.​
Key deliverables include:
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Development of Market aligned to your capability
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Customer Segmentation Report: Provision of a detailed analysis of the Australian Defence market
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Opportunity Mapping: Identify current and emerging opportunities within the Defence environment
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Industry Overview: Evaluate the Industry landscape including potential partners / competitors. Develop a pipeline of winnable opportunities
WTEC supports your market engagement strategy from initial targeting through to opportunity qualification and execution. Our services enable you to build trusted relationships, focus resources on the most viable pursuits, and strengthen your competitive edge in a complex procurement environment.
Key Deliverables include:
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Strategic positioning of your offering with key buying influences
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Identification of target market key buying groups
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Customer profiles and intelligence gathering
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Facilitation and Management of Customer Interactions to scale your relationship
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Develop a pipeline of winnable opportunities
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Opportunity qualification against business offerings
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Independent competitive landscape analysis
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Risk assessments for bid/no-bid decisions
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Partnership and Supply chain identification, coordination and facilitation
WTEC guides you through every stage of opportunity pursuit—from qualification and strategy development to execution—ensuring your offer is aligned, competitive, and compelling.​
Key Deliverables include:
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Identify all there is to know about an opportunity through our insights into the Defence business, purchasing processes and practices.​
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Development of Strategy for capture
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Win Themes, Value Proposition development
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Understand your customer better
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Assess your competitors
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Assess capability against requirements
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Facilitation of partners to provide full capability solutions
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Independent stage gate reviews for continued investment
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Qualification of opportunity identified​ - bid/no-bid
WTEC will support your development of high-quality bid and RFT proposal responses and increase your win probability.
Key Deliverables include:
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Guidance through ASDEFCON suite of tendering and contracting templates
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Identifying and assembling supply chain based on solution gap needs
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Compilation of EOI (Expression of Interest) through to full proposal development.
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Conduct formal reviews to ensure quality, compliance, and competitiveness.
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Assess key buying influences, profiles, win themes
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Assist in the procurement process and contract negotiations
Be seen by the people that matter with a targeted marketing and communications strategy that positions your business effectively, builds credibility, and ensures your message reaches the right decision-makers through the most impactful channels.​
Key Deliverables include:
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Focused marketing and engagement strategy that positions your capabilities in front of key Defence and government stakeholders
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Identification of partnership opportunities
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Ensure direct access to decision-makers who influence procurement outcomes
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Identification of competitors and understand their strategies
WTEC can help commercialise your product or service by guiding you through every stage of market entry—from defining market potential and product-market fit, to creating a compelling value proposition, building strategic distribution and sales plans, and identifying investment or grant opportunities to accelerate launch and uptake.
Key Deliverables include:
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Commercialise your product or service into the market and bring the capability into production​
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Defining market potential and market fit
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Competitive analysis and development of a unique selling proposition
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Development of distribution strategies and plans
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Development of sales and marketing strategies, including developing key opinion leader programs and relationships
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Investment and grant options
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Launch planning